Take a look at "Mad Men: Don Draper’s meditations" by Brad Frenette, and Liz Barrett’s piece from the Examiner (posted July 27), which concludes:
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At the end of the episode we see Draper reading "Meditations in an Emergency," walking to a mailbox to send a copy of the book to an unknown person (presumably his forbidden lover) and reciting the words to himself as though he were beginning to decode a secret road map to his own life.
Within minutes of the broadcast, "Meditations in an Emergency" was the top search on Google. Volcanic.
Prediction: All new and used copies of Frank O’Hara’s collection of poems will be sold out on Amazon by the middle of the week.
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